The homework was simple, though (once we understood what exactly Dennis was asking for): choose a publicly-traded company with a marketing problem that’s being covered in the media. We had homework due that day-by 6pm, our class’ start time.
The groans from this mixed box of crayons was comical-it was as if we had never left undergrad. Clearly, this class was a mixed box of crayons. I was happy to see that our class had three men-the program most of us were in only had one man, Gary, and he sat directly behind me. I had met most of the other people in class at orientation or our advertising class as well, but could not remember their names.
As people walked in, I realized I knew no one’s name except for Amanda, a girl I met at orientation who took a seat in the row behind me, Jordan (we endearingly call her “Jojo”) whom I paired up with in our Monday advertising class for an interviewing exercise, Alyssa, who sat behind me in the aforementioned Monday class, and the other Alyssa whose sharp-as-a-knife eyeliner I complimented at orientation. Prompt: Choose a large, publicly-traded company with a marketing problem that’s being covered in the media.ĮDIT: 9/1/20 - Fox School of Business Temple University connected with the Smart Ones branding team at Kraft Heinz, collected information from our professor, Dennis Paris, and a few of my group-mates to publish this write-up on the project.įifteen weeks ago, I waltzed into a classroom, sat down in the front row by the window, and waited. Class: MKTG 5001 - Marketing Management & Strategy
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